REFUEL

Presenting Your Project

From invisible to seen & heard in 4 weeks
(guaranteed!)

• 4 weekly worksheets (one-time $27)

Transform the words and visuals that describe your music.

Whether you're pitching for gigs, releasing music, or trying to build an audience, it’s easy to feel invisible as a musician.Promoters don’t reply to your emails.
Album launches come and go with barely a ripple.
Your social media — no matter how consistent — seems to reach fewer people than ever.So you double down. You focus on making more music. Or 'better' music. But is that the best solution?More music. Bigger projects. Same results.

You stop reaching out to promoters

You start second-guessing yourself, holding back new projects until that mythical “ready” stage.It's a common situation for a lot of talented musicians:Not struggling with their music — but with getting it noticed.

Imagine you meet two people at a party

The first is wearing a grey jumper, mumbles that they work in an office, and talks about the weather.The second has a t-shirt referencing an obscure 90s pop group, lights up when they mention teaching kids, and asks you about your favourite holiday.Both might share your values. Both might be amazing people. But you already know which one you’ll remember the next day.

What separates great players from successful musicians?

Let's be honest: there’s more great music than there are gigs, reviews, or even eyeballs on social media.What separates the great players from successful musicians ones is often one thing:Attention.Do promoters pay attention and hit play?
Do audiences notice and buy tickets?
Do potential fans pause their scroll to listen?Compared to the time, skill and dedication that goes into your work as a musician, the solution may actually be much simpler...

It's not what they think of your music...

Often, the problem isn't what people think of your music, it's getting them to even check it out in the first place.Transform the presentation and you unlock the attention of many of the people you're trying to connect with.The result?More eyeballs and eardrums on your music. More replies, more opportunities and more engagement.The way you present your project — in your bio, your photos, your pitch emails, your social feed — isn’t a nice 'extra'. It’s the bridge between your music and the people who could love and support it.When you get that right?More promoters listen
More fans engage
More momentum builds

• Refuel

Transform your presentation in 4 weeks

The words and visuals you use to describe your project play a massive part in how people understand and engage with it.And, on top of that, getting this right will give you the confidence to push harder with promoting your project.Less awkwardness, less worry of being seen as a hustler.I've put together a simple one-month programme which takes you step-by-step through what to do.It's written, explained and condensed it into a format that will take you just 30 minutes per week to complete.

Here's What You'll Get

Each week you'll receive an email with a PDF explaining the specific topic, examples of how the finished work might look, and a task to complete.

Week #1

ARTIST IDENTITY
We'll dig into what makes you special as an artist and turn it into words and sentences that stand out.

Week #2

YOUR STORY IN ACTION
We'll pull out the key phrases which tell your story and allow you to pitch yourself for gigs in a memorable way

Week #3

VISUALS
If "a picture tells a thousand words" we'll make sure the photos and videos you use to promote your music are telling the right ones!

Week #4

PULLING IT TOGETHER
We'll finalise the way you present your project and use them to infuse your website and social media profiles with style and personality.

• GET STARTED

FAQs

How long do I have access to the content?Each of the 4-week areas is delivered by PDF, so it's yours to keep forever! The format is designed to get this done and put it into practice within 4 weeks, though, not spend another 6 months procrastinating!How much time will I need to do this tasks?The tasks are designed to give you results with ~30 minutes of time per week. This includes reading the PDF and completing a task.Essentially, you can transform the way you're presenting your project in as little as 2 hours, total!When does this start and finish?You'll get lesson #1 on Monday July 14th, with the following ones arriving weekly after that. You can of course work through this whenever you want, but it's designed to be done weekly to keep you focused.What if I'm unhappy with the content?I designed this programme because I honestly think I can help you make meaningful improvements to the way you present your project to both fans and industry. If you're not happy with it for any reason, contact me anytime within 90 days of joining and I'll give you a full refund.Can I get feedback whilst working through the content?If you choose the 'with feedback' option, you can submit your final worksheet for feedback from Jazzfuel host Matt Fripp once you've completed the content. This will take the form of a video review with follow up questions either by email or on a 15 minute live call—your choice.